You own a construction company and not getting projects? Or are you getting projects in a lesser number? If yes, then the chances are that marketing might be the last thing on your mind, and you might reconsider your priorities.
Investing your time and outshining your competitors is important in the construction business. Here’s when you need to find ways to stand out of the crowd so you can reach your target audience more quickly. To help boost your projects, there are several strategies that you can opt for, and the most significant is marketing.
Many of the construction companies are still utilizing the traditional marketing methods but gone are the days when one had to run newspaper ads or distribute flyers. Thanks to the latest technologies, the construction company owners are now switching to a modern way known as Digital Marketing. Just a few clicks and you can reach your target audience, bring new leads and projects quickly.
With that said, here are some of the digital marketing tips for construction companies that will help the owners ace from their competitors in less time.
10 Key Digital Marketing Tips for Construction Business
- 1 10 Key Digital Marketing Tips for Construction Business
- 2 Bottom Line
1. SEO is the King
Most of the companies today have websites that are probably up and running. However, there’s something which you might be unaware of; that website might not be properly optimized so the customers can find out the services you are offering. You have to make sure it’s updated, user-friendly, optimized, and appealing. That’s why you need to do the SEO of your website.
SEO is a technique that helps websites to rank high in the search engine results pages (SERPs). You can also utilize local keyword optimization by compiling a list of search phrases that your target audience might search and integrating those words into your site.
2. Leverage Email Marketing
Email marketing gives you unclosed prospects and helps you keep in touch with new and recurring customers. This type of marketing allows you to,
- Generate more sales
- Keep in touch with your customers
- Improve brand awareness
- Advertise coupons, rebates, or specials
- Connect with your customer base with just one click
3. Feedbacks are Important
Customer feedback is an important part of digital marketing. Research shows that most people use the internet when they are looking for any services. And before hiring a company, people look for reviews of the customers who have already taken your services.
These business reviews are a key indicator for search engines which means that good reviews result in higher rankings hence yielding more traffic.
4. Try Guest Blogging
In digital marketing, you can try a guest blogging strategy. All you have to do is reach out to a well-known and high ranked website and ask them whether they can publish your blog on their site.
If they agree, you will get an external link to the posted blog, and people who will read your blog will get to know about your company and the services. The benefits of guest posting are many, including generating online organic traffic and converting your audience into sales. Moreover, it helps build your company’s reputation, which will create a good impression on others.
5. Google Analytics
Google Analytics is the best tool and an online platform where you can track and analyze your SEO and marketing efforts at one place. This tool gives you insight into everything on your website, PPC ads, and the ranking of your site on the search engine.
Its real-time tab allows you to see information regarding your website, such as the site’s page views severed per minute. Moreover, you can also know from where the ad clickers and traffic are coming from, and generate keywords so you can digitally rank your site based on those keywords.
6. Create Eye-Catching Videos
Gone are the days when people used to place ads in the newspaper or distribute flyers in written to make others know about their company. Now is the digital age, and people use online video platforms to keep pace with their competitors and learn about things.
Keeping this in mind, you should also use it as per your advantage and create videos that feature information about your company. This proven strategy boosts your sales because the audience can see how you do things and how you give services to the public.
7. Investing in Pay Per Click (PPC)
It is a great way to gain traffic and get conversions. Unlike SEO, PPC helps you reach your precise target audience. Hence, we advise you to start placing strategically designed advertisements for your company. You can start by crafting a persuasive ad copy. Additionally, you can also include the long-tail keywords in your ad copy, so the ad reaches to a more specific audience.
8. Try Visual Content
Imagine reading a long list containing thousands of words without any visuals. You will get bored, skip a few sentences, and eventually stop reading it. Researches show that the visuals are important to keep the readers engaged, and this is why visual content becomes significant.
The visuals in the form of GIFs, infographics, videos, illustrations, or images always work, and almost 91% of the individuals like visual content over written content. You don’t have to limit the visuals to just your blog or webpages; you can attract more people by adding visuals to your ads, social media, and on other fronts.
9. Sharing is the Key
Sharing is caring, and we know you care for your audience, so they get the right services from the right place (your company, of course). Therefore, don’t limit the blog posts, ebooks, infographics, or newsletter you created to a single place. Share those, make your company popular.
Also, make sure to share every piece you create on every possible platform within your reach. For better exposure, you can share your social media posts on different handles. Leverage your content in the best way by implementing social sharing strategies. You can also allow your audience to share your content with a simple click of a button.
You can use web directories as well to increase your online presence. Being a construction company owner, you might try some of the important directories and invest your time and energy to build your company’s profile.
Your target demographic might use these web directories such as,
to look for a contractor. Please make sure to fill the directory submissions, including important information such as your phone number, email address, and website URL. This will help potential leads contact you easily.
To keep pace with the fast-moving world, you need to switch from the traditional marketing ways if you want to convert visitors into leads or sales. By implementing the tips mentioned, you can leverage and maximize your company’s profile and ROI.